I INTRODUCTION
The Ukrainian art market has been gradually developing over the past years; however, it is still positioned at the fringes of the global scene and is hardly comparable to global market players in terms of both market size and activity volume. This can be explained by numerous factors, ranging from the low awareness and art consumption culture among Ukrainians, to the absence of a clear legislative framework, consequently resulting in an unstable art market infrastructure in Ukraine.
Overall, over the past years Ukrainian artists struggled with the absence of financial backing and lack of awareness of their works both in Ukraine and in foreign countries. One of the reasons might be that a lot of professional artists still lack any form of promotional representation (marketing) for their creations, resulting in minimal profit from their own works.
There is also a suggestion that the majority of art sales agreements in Ukraine lack transparency as each piece from an artist carries an individual value. In the Ukrainian art market, mostly paintings and sculptures are being bought, and very few are interested in photography as an artform. Prices for paintings are often inflated by the buyers themselves, as no one wants to admit to buying cheaply, leading them to artificially raise the prices for a particular artist.
Given the peculiarities of the Ukrainian art market, selling a painting as an artist without appropriate connections will be challenging. A novice artist can take two paths: finding an art dealer or arranging an exhibition with a gallery. In Ukraine, the main players in the art market are indeed gallerists and art dealers.
However, in the context of the legislative framework, the past year in art law clearly showed the trend of Ukraine’s digitalisation and approximation with EU legislation. The new Law of Ukraine ‘On Copyright and Related Rights’ (Copyright Law), entered into force on 1 January 2023 and, inter alia, introduced new provisions on contractual regulation, elaborating on the ceasing of IP rights infringement on the internet, and extending the droit de suite regulations. Also, the regulation of digital content was significantly amended, including the provisions that introduce non-fungible token (NFT) objects.