With consumers' attention becoming the scarcity, businesses employ innovative marketing practices to get their message delivered. In doing so, companies must ensure these practices do not harm the consumers and competitors.
We help our clients make sure their marketing activities while ensuring competitive advantage, do not undermine consumers' trust and attract unnecessary attention from the regulator. This usually involves making sure the marketing statements are accurate and not misleading, and that they do not induce consumer decisions based on false assumptions.
Appreciating the great effort our clients put in building their brands and establishing trust, we defend them against acts of unfair competition such as copying product and packaging design, ads creatives, and so on. This ensures the client brand's integrity and protects it from dilution caused by parasitic marketing.
We always make sure our unfair competition advice is aligned with the client's broader intellectual property strategy through the lens of ultimate business objectives. As a result, our clients leverage innovative practices to capture the consumers' attention while being protected from competitors' unfair practices and non-compliance allegations.
Our expertise in this area includes the following:
· Protecting the clients before the Antimonopoly Committee of Ukraine
· Analyzing promo materials and marketing campaigns for compliance with applicable law, obtaining recommendations of the regulator
· Protecting intellectual property by means of legislation on the protection against unfair competition
· Challenging the decisions of the Antimonopoly Committee of Ukraine on unfair competition in the court